PROJECT

Sustainable Food Zine

A zine which brings to light sustainability challenges in our global food system, highlights nutrition problems, and proposes ideas on who we can each improve our own diets to become healthier for ourselves and the planet.

PRINT DESIGN, DATA VIS,
ART DIRECTION, COOKING,
COPY WRITING
WINTER 2019, 4 WEEKS
PERSONAL PROJECT

INTRODUCTION

We often don't think about the food on our plates contributing to global warming, but the livestock industry generates a large amount of greenhouse gases such as carbon dioxide and methane. By switching to more sustainable protein sources we can help to decrease the amount of warming that occurs. This was the inspiration to create a zine uncovering our complicated relationship with food, our own bodies, and the Earth.

OVERVIEW

Design Direction

To gain a better understanding of people’s relationships with food, I used directed storytelling and personal inventory studies to understand eating habits and the food people keep in their home. I also developed a co-design method with children to undersatnd how they view “healthy” food and used drawings to sketch the “feelings” they experienced after consuming certain types of food.  

Read more about the “Great Food Experiment” method I created.

UNDERSTAND
METHODS:
DIRECTED STORYTELLING,
PERSONAL INVENTORY,
CO-DESIGN SESSIONS,
SECONDARY RESEARCH

No items found.
COLOR PALETTE

I contrasted the geometric nature of Futura with a hand-written typeface I created to give the zine a bold and personalized feel.

VISUAL LANGUAGE

A mixture of reds, yellows, and oranges were selected to invoke a sense of urgency and importance while standing out on the page due to the warmth of their tone.

UNDERSTAND
METHODS:
DIRECTED STORYTELLING,
PERSONAL INVENTORY,
CO-DESIGN SESSIONS,
SECONDARY RESEARCH

VISUAL LANGUAGE

I contrasted the geometric nature of Futura with a hand-written typeface I created to give the zine a bold and personalized feel.

COLOR PALETTE

A mixture of reds, yellows, and oranges were selected to invoke a sense of urgency and importance while standing out on the page due to the warmth of their tone.

UNDERSTAND
METHODS:
DIRECTED STORYTELLING,
PERSONAL INVENTORY,
CO-DESIGN SESSIONS,
SECONDARY RESEARCH

No items found.
VISUAL LANGUAGE

I contrasted the geometric nature of Futura with a hand-written typeface I created to give the zine a bold and personalized feel.

COLOR PALETTE

A mixture of reds, yellows, and oranges were selected to invoke a sense of urgency and importance while standing out on the page due to the warmth of their tone.

UNDERSTAND
METHODS:
DIRECTED STORYTELLING,
PERSONAL INVENTORY,
CO-DESIGN SESSIONS,
SECONDARY RESEARCH

UNDERSTAND
METHODS:
DIRECTED STORYTELLING,
PERSONAL INVENTORY,
CO-DESIGN SESSIONS,
SECONDARY RESEARCH

VISUAL LANGUAGE

I contrasted the geometric nature of Futura with a hand-written typeface I created to give the zine a bold and personalized feel.

COLOR PALETTE

A mixture of reds, yellows, and oranges were selected to invoke a sense of urgency and importance while standing out on the page due to the warmth of their tone.

UNDERSTAND
METHODS:
DIRECTED STORYTELLING,
PERSONAL INVENTORY,
CO-DESIGN SESSIONS,
SECONDARY RESEARCH

I contrasted the geometric nature of Futura with a hand-written typeface I created to give the zine a bold and personalized feel.
A mixture of reds, yellows, and oranges were selected to invoke a sense of urgency and importance while standing out on the page due to the warmth of their tone.
VISUAL LANGUAGE
I contrasted the geometric nature of Futura with a hand-written typeface I created to give the zine a bold and personalized feel.
VISUAL LANGUAGE