PROJECT

Seattle Public Library

The mission of the Seattle Public Library is to "bring people, information, and ideas together to enrich lives and build community". Our team developed an app concept and outreach program that could be integrated into their existing framework to increase access to resources for communities without technology.

DESIGN RESEARCH, UX/UI DESIGN
WINTER 2019, 4 WEEKS
TEAM: MAYGHA PURI, KEVIN OH
INTRODUCTION

I worked in a team of three designers with a goal of designing a new app for the library. After research and investigation into their demographic, I determined that an app alone would not serve their target audience. I proposed an app and outreach program that aligned with their mission of serving communities without direct access to technology (i.e. senior living communities and homeless populations). ​

The app can be used by patrons of the library and librarians. Librarians can use the app for their normal outreach services, and can create profiles for patrons without a smart phone that will curate library resources for them. Librarians can share these resources via a print out.

UNDERSTAND

SPL System

After many iterations and changes in the branding, our team generated a version of the app for both patrons and librarians complete with personalized learning plan print-outs.

UNDERSTAND

Research

To understand the needs of library patrons and librarians, we interviewed librarians to understand their workflow and a mixture of different library patrons. We spoke with counselors for homeless people and people at local shelters to understand barriers to resources and their perception of current library programs.

Insights

01. With an abundance of resources, many key pieces of information are lost and need to be brought to light with a new hierarchy.

02. The library prioritizes learning and accessibility. Outreach programs already in place could be used to distribute resources and spread information.

03. Access to information should not be presented in just one medium, it should be accessible online and offline and available to those who cannot easily make it to the library.

Principles

INCLUSIVE  |    PERSONAL    |    LEARNING ORIENTED
METHODS:
SECONDARY RESEARCH,
SEMI-STRUCTURED INTERVIEWS,
CONTEXTUAL INQUIRY
No items found.
DEFINE

Ideation & Scope

How might we design a mobile service to connect people both with and without access to technology to personalized resources?

User Groups

LIBRARIANS

Gives the librarians a platform to connect with patrons and create Learning Plans for those with and without access to technology.

PATRONS

Gives patrons of the library the opportunity to independently explore resources and create "Boards" where they can collect resources on topics they are interested in.

DEFINE
COLOR PALETTE

I used the book-ish, serif typeface Mercury for the main headings to give the app a warm feel. Proxima Nova was used for the body copy for increased readability and simplicity.

VISUAL LANGUAGE

Colors were selected to echo the feel of the Pacific Northwest, old books, and to create a warm and welcoming atmosphere.

ICONOGRAPHY

I designed a set of icons for the app to maintain the warm, simple and bookish feeling.

UNDERSTAND

Research

To understand the needs of library patrons and librarians, we interviewed librarians to understand their workflow and a mixture of different library patrons. We spoke with counselors for homeless people and people at local shelters to understand barriers to resources and their perception of current library programs.

Insights

01. With an abundance of resources, many key pieces of information are lost and need to be brought to light with a new hierarchy.

02. The library prioritizes learning and accessibility. Outreach programs already in place could be used to distribute resources and spread information.

03. Access to information should not be presented in just one medium, it should be accessible online and offline and available to those who cannot easily make it to the library.

Principles

INCLUSIVE  |    PERSONAL    |    LEARNING ORIENTED
METHODS:
SECONDARY RESEARCH,
SEMI-STRUCTURED INTERVIEWS,
CONTEXTUAL INQUIRY
DEFINE

Ideation & Scope

How might we design a mobile service to connect people both with and without access to technology to personalized resources?

User Groups

LIBRARIANS

Gives the librarians a platform to connect with patrons and create Learning Plans for those with and without access to technology.

PATRONS

Gives patrons of the library the opportunity to independently explore resources and create "Boards" where they can collect resources on topics they are interested in.

Design Direction

After our team had ideated through a few different versions of the app, we combined three iterations. We further narrowed on one direction and focused on polishing the visual language and user flow for the librarian, who creates profiles for unique users and offers printable PDF plans to patrons without access to technology. We did streamlined using testing with colleagues, and presented the design to a group of stakeholders, including librarians and patrons. Based on feedback we were able to evaluate the  feasibility of the outreach program, and determine how it would be integrated into their current program structure.

We evaluated the impact of the concept based on our ability to extend beyond the initial proposal of "creating an app for library patrons", and understanding the need to bridge the gap between librarians and patrons without access to smartphones. Our concept also took the needs of the librarian into consideration, empowering them with tools to answer questions via live chat and optimize many of their analog processes. To improve the design it would be useful to conduct more detailed interviews with librarians to ensure all of their pain points are addressed, and measure the scalability of the design.

VISUAL LANGUAGE

I used the book-ish, serif typeface Mercury for the main headings to give the app a warm feel. Proxima Nova was used for the body copy for increased readability and simplicity.

COLOR PALETTE

Colors were selected to echo the feel of the Pacific Northwest, old books, and to create a warm and welcoming atmosphere.

ICONOGRAPHY

I designed a set of icons for the app to maintain the warm, simple and bookish feeling.

UNDERSTAND

Research

To understand the needs of library patrons and librarians, we interviewed librarians to understand their workflow and a mixture of different library patrons. We spoke with counselors for homeless people and people at local shelters to understand barriers to resources and their perception of current library programs.

Insights

01. With an abundance of resources, many key pieces of information are lost and need to be brought to light with a new hierarchy.

02. The library prioritizes learning and accessibility. Outreach programs already in place could be used to distribute resources and spread information.

03. Access to information should not be presented in just one medium, it should be accessible online and offline and available to those who cannot easily make it to the library.

Principles

INCLUSIVE  |    PERSONAL    |    LEARNING ORIENTED
METHODS:
SECONDARY RESEARCH,
SEMI-STRUCTURED INTERVIEWS,
CONTEXTUAL INQUIRY
No items found.
DEFINE

Ideation & Scope

How might we design a mobile service to connect people both with and without access to technology to personalized resources?

User Groups

LIBRARIANS

Gives the librarians a platform to connect with patrons and create Learning Plans for those with and without access to technology.

PATRONS

Gives patrons of the library the opportunity to independently explore resources and create "Boards" where they can collect resources on topics they are interested in.

DEFINE

Ideation & Scope

How might we design a mobile service to connect people both with and without access to technology to personalized resources?

User Groups

LIBRARIANS

Gives the librarians a platform to connect with patrons and create Learning Plans for those with and without access to technology.

PATRONS

Gives patrons of the library the opportunity to independently explore resources and create "Boards" where they can collect resources on topics they are interested in.

VISUAL LANGUAGE

I used the book-ish, serif typeface Mercury for the main headings to give the app a warm feel. Proxima Nova was used for the body copy for increased readability and simplicity.

COLOR PALETTE

Colors were selected to echo the feel of the Pacific Northwest, old books, and to create a warm and welcoming atmosphere.

UNDERSTAND

Research

To understand the needs of library patrons and librarians, we interviewed librarians to understand their workflow and a mixture of different library patrons. We spoke with counselors for homeless people and people at local shelters to understand barriers to resources and their perception of current library programs.

Insights

01. With an abundance of resources, many key pieces of information are lost and need to be brought to light with a new hierarchy.

02. The library prioritizes learning and accessibility. Outreach programs already in place could be used to distribute resources and spread information.

03. Access to information should not be presented in just one medium, it should be accessible online and offline and available to those who cannot easily make it to the library.

Principles

INCLUSIVE  |    PERSONAL    |    LEARNING ORIENTED
METHODS:
SECONDARY RESEARCH,
SEMI-STRUCTURED INTERVIEWS,
CONTEXTUAL INQUIRY

Ideation & Scope

How might we design a mobile service to connect people both with and without access to technology to personalized resources?

User Groups

LIBRARIANS

Gives the librarians a platform to connect with patrons and create Learning Plans for those with and without access to technology.

PATRONS

Gives patrons of the library the opportunity to independently explore resources and create "Boards" where they can collect resources on topics they are interested in.

DEFINE
DEFINE

Design Direction

After our team had ideated through a few different versions of the app, we combined three iterations. We further narrowed on one direction and focused on polishing the visual language and user flow for the librarian, who creates profiles for unique users and offers printable PDF plans to patrons without access to technology. We did streamlined using testing with colleagues, and presented the design to a group of stakeholders, including librarians and patrons. Based on feedback we were able to evaluate the  feasibility of the outreach program, and determine how it would be integrated into their current program structure.

We evaluated the impact of the concept based on our ability to extend beyond the initial proposal of "creating an app for library patrons", and understanding the need to bridge the gap between librarians and patrons without access to smartphones. Our concept also took the needs of the librarian into consideration, empowering them with tools to answer questions via live chat and optimize many of their analog processes. To improve the design it would be useful to conduct more detailed interviews with librarians to ensure all of their pain points are addressed, and measure the scalability of the design.

UNDERSTAND

Research

To understand the needs of library patrons and librarians, we interviewed librarians to understand their workflow and a mixture of different library patrons. We spoke with counselors for homeless people and people at local shelters to understand barriers to resources and their perception of current library programs.

Insights

01. With an abundance of resources, many key pieces of information are lost and need to be brought to light with a new hierarchy.

02. The library prioritizes learning and accessibility. Outreach programs already in place could be used to distribute resources and spread information.

03. Access to information should not be presented in just one medium, it should be accessible online and offline and available to those who cannot easily make it to the library.

Principles

INCLUSIVE  |    PERSONAL    |    LEARNING ORIENTED
METHODS:
SECONDARY RESEARCH,
SEMI-STRUCTURED INTERVIEWS,
CONTEXTUAL INQUIRY

Ideation & Scope

How might we design a mobile service to connect people both with and without access to technology to personalized resources?

User Groups

LIBRARIANS

Gives the librarians a platform to connect with patrons and create Learning Plans for those with and without access to technology.

PATRONS

Gives patrons of the library the opportunity to independently explore resources and create "Boards" where they can collect resources on topics they are interested in.

DEFINE
VISUAL LANGUAGE

I used the book-ish, serif typeface Mercury for the main headings to give the app a warm feel. Proxima Nova was used for the body copy for increased readability and simplicity.

COLOR PALETTE

Colors were selected to echo the feel of the Pacific Northwest, old books, and to create a warm and welcoming atmosphere.

ICONOGRAPHY

I designed a set of icons for the app to maintain the warm, simple and bookish feeling.

UNDERSTAND

Research

To understand the needs of library patrons and librarians, we interviewed librarians to understand their workflow and a mixture of different library patrons. We spoke with counselors for homeless people and people at local shelters to understand barriers to resources and their perception of current library programs.

Insights

01. With an abundance of resources, many key pieces of information are lost and need to be brought to light with a new hierarchy.

02. The library prioritizes learning and accessibility. Outreach programs already in place could be used to distribute resources and spread information.

03. Access to information should not be presented in just one medium, it should be accessible online and offline and available to those who cannot easily make it to the library.

Principles

INCLUSIVE  |    PERSONAL    |    LEARNING ORIENTED
METHODS:
SECONDARY RESEARCH,
SEMI-STRUCTURED INTERVIEWS,
CONTEXTUAL INQUIRY
I used the book-ish, serif typeface Mercury for the main headings to give the app a warm feel. Proxima Nova was used for the body copy for increased readability and simplicity.
DEFINE

Ideation & Scope

How might we design a mobile service to connect people both with and without access to technology to personalized resources?

User Groups

LIBRARIANS

Gives the librarians a platform to connect with patrons and create Learning Plans for those with and without access to technology.

PATRONS

Gives patrons of the library the opportunity to independently explore resources and create "Boards" where they can collect resources on topics they are interested in.

Colors were selected to echo the feel of the Pacific Northwest, old books, and to create a warm and welcoming atmosphere.
VISUAL LANGUAGE

Design Direction

After our team had ideated through a few different versions of the app, we combined three iterations. We further narrowed on one direction and focused on polishing the visual language and user flow for the librarian, who creates profiles for unique users and offers printable PDF plans to patrons without access to technology. We did streamlined using testing with colleagues, and presented the design to a group of stakeholders, including librarians and patrons. Based on feedback we were able to evaluate the  feasibility of the outreach program, and determine how it would be integrated into their current program structure.

We evaluated the impact of the concept based on our ability to extend beyond the initial proposal of "creating an app for library patrons", and understanding the need to bridge the gap between librarians and patrons without access to smartphones. Our concept also took the needs of the librarian into consideration, empowering them with tools to answer questions via live chat and optimize many of their analog processes. To improve the design it would be useful to conduct more detailed interviews with librarians to ensure all of their pain points are addressed, and measure the scalability of the design.

Research

To understand the needs of library patrons and librarians, we interviewed librarians to understand their workflow and a mixture of different library patrons. We spoke with counselors for homeless people and people at local shelters to understand barriers to resources and their perception of current library programs.

Insights

01. With an abundance of resources, many key pieces of information are lost and need to be brought to light with a new hierarchy.

02. The library prioritizes learning and accessibility. Outreach programs already in place could be used to distribute resources and spread information.

03. Access to information should not be presented in just one medium, it should be accessible online and offline and available to those who cannot easily make it to the library.

Principles

INCLUSIVE  |    PERSONAL    |    LEARNING ORIENTED
I used the book-ish, serif typeface Mercury for the main headings to give the app a warm feel. Proxima Nova was used for the body copy for increased readability and simplicity.

Ideation & Scope

How might we design a mobile service to connect people both with and without access to technology to personalized resources?

User Groups

LIBRARIANS

Gives the librarians a platform to connect with patrons and create Learning Plans for those with and without access to technology.

PATRONS

Gives patrons of the library the opportunity to independently explore resources and create "Boards" where they can collect resources on topics they are interested in.

DEFINE

I designed a set of icons for the app to maintain the warm, simple and bookish feeling.

Design Direction

After our team had ideated through a few different versions of the app, we combined three iterations. We further narrowed on one direction and focused on polishing the visual language and user flow for the librarian, who creates profiles for unique users and offers printable PDF plans to patrons without access to technology. We did streamlined using testing with colleagues, and presented the design to a group of stakeholders, including librarians and patrons. Based on feedback we were able to evaluate the  feasibility of the outreach program, and determine how it would be integrated into their current program structure.

We evaluated the impact of the concept based on our ability to extend beyond the initial proposal of "creating an app for library patrons", and understanding the need to bridge the gap between librarians and patrons without access to smartphones. Our concept also took the needs of the librarian into consideration, empowering them with tools to answer questions via live chat and optimize many of their analog processes. To improve the design it would be useful to conduct more detailed interviews with librarians to ensure all of their pain points are addressed, and measure the scalability of the design.

VISUAL LANGUAGE